The Global SEO and Content Marketing Specialist will report to the Head of Digital and Marketing Operations. This role is responsible for providing strategic and operational consultancy aimed at improving organic performance, optimizing both technical and content aspects, and executing outbound organic marketing initiatives. As part of the Digital and Operations team, collaboration with internal departments and external marketing partners is essential to develop and implement an effective SEO roadmap.  

The specialist will manage, define, and implement all on-site and off-site SEO changes, ensuring that performance metrics are achieved while shaping and delivering an SEO strategy that aligns with ambitious growth objectives. A key aspect of this position includes producing high-quality, well-researched articles and written content that resonates with our target audience. Furthermore, the specialist must stay updated on trends in the testing and measurement industry, monitor and report on rankings, and conduct thorough keyword research. 

• Proven experience as an SEO Specialist or in a similar role for minimum 3-4 years.  

• Bachelor’s degree in marketing or engineering or in a related field.​ 

• In-depth knowledge of search engine algorithms, ranking factors, and SEO best practices.​ 

• Proficiency with SEO tools such as Google Analytics, Google Search Console, SEMrush or Conductor, etc.​ 

• Strong analytical and problem-solving skills.​ 

• Excellent written and verbal communication skills.​ 

• Ability to create compelling, high-quality content tailored for target audiences and optimized for search engines.​ 

• Experience in website content management and familiarity with content management systems (e.g., WordPress, Kontent.Ai, Sitecore).​ 

• Ability to work independently and collaboratively within a team environment.​ 

• Familiarity with HTML, CSS, and JavaScript is a plus. 

• Keyword Research & Analysis: Conduct comprehensive keyword research to identify high-value search terms and opportunities.​ 

• On-Page Optimization: Optimize website content, meta tags, headings, and internal linking structures to align with SEO best practices.​ 

• Content Strategy & Creation: Collaborate with content creators to develop and implement SEO-friendly content strategies that align with business objectives. Create, edit, and manage high-quality, engaging, and informative content tailored for target audiences and optimized for search engines.​ 

• Technical SEO: Perform regular technical audits to identify and resolve issues related to site architecture, page speed, mobile responsiveness, and crawlability.​ 

• Website Content Administration: Manage and update website content to ensure accuracy, relevance, and freshness. Ensure consistency in style, tone, and branding across all web content. Monitor and maintain website content to enhance user experience and engagement.​ 

• Link Building: Develop and execute effective link-building strategies to enhance domain authority and search visibility.​ 

• Performance Monitoring: Utilize analytics tools to monitor and analyze website performance, track key metrics, and generate insightful reports.​ 

• Competitor Analysis: Conduct competitive analysis to identify trends, opportunities, and areas for improvement.​ 

• Stay Updated: Keep abreast of the latest SEO trends, algorithm updates, and industry best practices to ensure continuous improvement.